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Family firm to make way for supermarket
ON THE MOVE: Purewell Electrical plans to move from its Somerford Road site in the next two years. Picture by Pat Timmons. ID:7258424
ON THE MOVE: Purewell Electrical plans to move from its Somerford Road site in the next two years. Picture by Pat Timmons. ID:7258424

A LONG-running family business in Christchurch is set to move from its premises in Somerford Road to make way for the low-cost supermarket, Lidl.

Purewell Electrical will be moving out of its expansive warehouse site in the next two years to make way for the budget food store once it submits a planning application to Christchurch Borough Council.

The electrical superstore, which has been at the Somerford Road premises since 2001, was founded by the Griffiths family in 1955 and is set to relocate to two new and as yet unknown premises in Christchurch, one an engineering and repair centre and the other a new showroom.

Ian Griffiths, managing director, said: "This is good news for us.

"Due to the opening of our two shops in Beales in Bournemouth and Poole, we've found it makes sense to relocate the warehouse and separate it from our showroom in Christchurch.

"The necessity of having the warehouse and the showroom on the same site had already started to become a question for me, even before Lidl approached us, but this move is a benefit to us and will secure the future of the business.

"Although this is a difficult time for some traders, Purewell Electrical tends to do quite well during these periods due to our loyal customer base and the standard of service we provide.

"During the last seven years, we have built our brand significantly and this will ensure we continue to grow and expand while retaining our individuality."

He added: "We will open a large shop near to our existing store in Christchurch and the warehouse will almost certainly be in the borough so I am expecting all our staff to come with us."

A spokesperson for Lidl said: "We have been looking to build a store in Christchurch as part of our ongoing expansion programme throughout the UK.

"The proposed site will be ideally situated to serve the needs of residents living in and around Christchurch, bringing jobs and investment, as well as a much-needed alternative discount store."

On Thursday, local residents will have a chance to comment on the supermarket plans at a public open day at High Cross Church in Amethyst Road from 11am to 7pm.

7:03pm Thursday 28th August 2008

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Posted by: rich on 8:32pm Thu 28 Aug 08
excellent all we need now is a Decathlon www.decathlon.co.uk & a Wickes & im sorted :o)
Posted by: Carl Barron, Dorset on 9:59pm Thu 28 Aug 08

As much as I'm all in favour of a low-cost supermarket to be in competition with the likes of Tesco's or Sainbury's I don't much see the point because neither Lidl or Aldi want you the customers to find out just what each item price actually is do they?

I haves walked in and straight out without buying many a time in either of these so called CUT PRICE Supermarkets because they Don't price each item with an easy to read sticker do they.

Are they just too DAM Lazy to work or what?

I was shopping in Boscombe last week and needed to buy a few things yet gave up as the prices in Aldi was up on a board above my head and NOT very well defined.

So yes, if you are coming to Somerford, then get some trained staff who don't mind labelling the items or otherwise DON'T BOTHER.


Posted by: DingDonG, Wilds of Wiltshire on 10:03pm Thu 28 Aug 08
I wonder how long it will be before ALDI opens nearby ?
They usually follow each other, which is great for competition.
Posted by: Christopher, Wallisdown & Winton West on 10:15pm Thu 28 Aug 08
Do the 4 major supermarkets mark up their items individually. I am sure like Aldi and Lidl they have POS's and Labels on the shelves holding the items.

Unless it is reduced, one will not see a sticker on the item.

Posted by: free wessex, dorset on 10:16pm Thu 28 Aug 08
Lidl..Bridport's loss Christchurch's gain??
Posted by: mossly, christchurch on 6:30am Fri 29 Aug 08
Christchurch must have the most supermarkets pre ratio of population- Waitrose, Somerfield, M & S, Sainsburys and now LIDL's. All we need is an ASDA's and Tescos(express on Barrack Road) for a full set.

Surely we do not need so many in such a small town. Competition and variety is good for the consumer but surely over time something will need to give
Posted by: 2Much, New Forest on 7:28am Fri 29 Aug 08
Carl Barron wrote:

As much as I'm all in favour of a low-cost supermarket to be in competition with the likes of Tesco's or Sainbury's I don't much see the point because neither Lidl or Aldi want you the customers to find out just what each item price actually is do they?

I haves walked in and straight out without buying many a time in either of these so called CUT PRICE Supermarkets because they Don't price each item with an easy to read sticker do they.

Are they just too DAM Lazy to work or what?

I was shopping in Boscombe last week and needed to buy a few things yet gave up as the prices in Aldi was up on a board above my head and NOT very well defined.

So yes, if you are coming to Somerford, then get some trained staff who don't mind labelling the items or otherwise DON'T BOTHER.


That's how they keep the costs down, which are in turn passed onto us, the public.
Unless you have a serious whiplash injury, why do you complain about having to lift your head to see a price?
Posted by: DemonDiva, Kinson on 8:11am Fri 29 Aug 08
No one has to look at boards that far above their heads for prices - the stores wouldn't do them too high as it would be counter-productive.
Lidl and Aldi, as with ALL the major supermarkets, have the prices either above or below the items on the shelf fronts. The only places you find items individually prices are "corner shops". Carl of Dorset must shop only at these, otherwise he would know that this is the case.
Posted by: avocado, Christchurch on 9:28am Fri 29 Aug 08
More bad news for local traders and for the local community.

Ten years ago, a research organisation called the National Retail Planning Forum - financed by Sainsbury, Tesco, Marks and Spencer, Boots and John Lewis - published a report on the superstores’ impact on employment. It found that there is “strong evidence that new out-of-centre superstores have a negative net impact on retail employment up to 15 km away.” The 93 stores the forum studied were responsible for the net loss of 25,685 employees: every time a large supermarket opened, 276 people lost their jobs. This is hardly surprising. The New Economics Foundation has calculated that every £50,000 spent in small local shops creates one job. You must spend £250,000 in superstores for the same result.

In addition to this, profits in the big stores are funnelled into the hands of a few distant shareholders instead of staying in the local community.

Big supermarket chains are Britain’s most shameless practitioners of anti-competitive trading. They offer convenience and choice in their stores by destroying convenience and choice everywhere else. The number of shops in Britain has declined by 40% since 1970. One third of our butchers and fishmongers have disappeared in just five years.

If we want to see lively and healthy highstreets we are best keeping the superstores well away.
Posted by: Carl Barron, Dorset on 6:09pm Fri 29 Aug 08
Posted by: 2Much, New Forest on 7:28am today

Quote Unless you have a serious whiplash injury, why do you complain about having to lift your head to see a price?

Reply Customers expect to see items priced by easy to read labels stuck on the items for sale, not stuck on the Blinkin Ceiling almost, like Aldi and Lidel.

And what about the rather brand new store Aldi have Boscombe. There you can't even pick up a basket to put your shopping in, the Assistant Manager told me I could help myself to a LARGE Cardboard Box.

No thanks says me, I'm off.
Posted by: Tugboat, Poole on 1:48pm Sat 30 Aug 08
Lidl and Aldi are my favourite kind of store. Great food at an attractive price. It may be that several contributors are willing to pay over-the-odds for individual marking of foodstuffs but the effort involved in reading the prices clearly marked over each item is minimal. Talk about nit-picking! You do pay a price for wide aisles and massive staffing levels with the "big boys" so I much prefer to find amazing bargains and quality and suffer the stress of moving my gaze a few inches.
Posted by: GB619, Christchurch on 7:14pm Sat 30 Aug 08
Thats such good news,at least there willbe some compitition locally for the over priced sainsbury's in somerford,a local corner shop is selling bread cheaper than sainsbury's,but then sainsbury's doo have to pay for the recent refurbishment of the shop,i just wish it would have been asda moving in
Posted by: rich on 8:04pm Sat 30 Aug 08
i heard a rumour that ASDA were going into the old Style South unit next to PC World, not sure if true or not.
Posted by: Bill Johnson, Christchurch on 3:01pm Mon 1 Sep 08
Sounds like Purewell are on their uppers. They can't compete against web-based firms on price in the medium term. They are already expensive. Bet their new local presence doesn't happen , apart from repairs. Farewell, the...
Posted by: Carl Barron, Dorset on 11:02pm Mon 1 Sep 08

You can always tell an Aldi and a Lidal Shopper when you see them.

They are the people walking down the street with thier heads permanently set at 10 O Clock with stiff necks from looking up at the Prices.
Posted by: Widley Dave, Hants on 5:06pm Tue 2 Sep 08
I had the dubious pleasure of visiting a Lidl store the other day and it was like a c*** jumble sale, what little that was cheap was rubbish or slightly stale looking (fruit/veg). Purewell Electrical has been a great asset to the town and will be a big loss. Bring back Price and Tarling I say!!
Posted by: Carl Barron, Dorset on 10:15pm Wed 3 Sep 08

Posted by: Widley Dave, Hants on 5:06pm Tue 2 Sep 08

Quote I had the dubious pleasure of visiting a Lidl store the other day and it was like a c*** jumble sale, what little that was cheap was rubbish or slightly stale

Reply Well said Dave .

I'm glad that I revisited this thread, because you reminded me of something important .

I actually bought a large STALE LOAF what a great saving that was NOT?
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